Clinica de la Isla
Art Direction - Naming - Logo Design - Brand Identity - Interior Design
The challenge for Clinica de la Isla was to establish itself as a distinguished dental clinic and differentiate itself from competitors in the field of periodontics and implantology. They wanted to create a brand image that would reflect their commitment to quality, friendliness, and honesty, and convey a sense of avant-gardism, without losing the entire previous brand image. We focused on designing a brand identity that would capture their values and represent their services effectively. By interviewing the interns, and the doctors we understood the necessities they needed for this new era of the clinic. We visited the clinic during appointments to understand the workflow and the customer's journey. The process involved brainstorming and exploring various concepts that could embody the desired qualities.
Client: Clinica de la Isla
Architectural Collaboration: MBO Arquitectos
Photography: Lazarillo
Location: Guadalajara, Mexico
The solution was the creation of a brand image that reflected Clínica de la Isla's dedication to providing high-quality periodontics and implantology treatments. The logo, evolved from the combination of elements and colors, represented the clinic's commitment to both functionality and aesthetics. The use of a dental implant as inspiration conveyed their expertise in the field, while the inclusion of the heart symbolized their care and compassion for their patients.
For the interior design, we meticulously crafted a space that combines openness and a sense of spaciousness, while prioritizing the privacy of each patient. Through extensive research and conceptualization, we achieved a harmonious blend of clean lines, textures, and elements, resulting in an environment that exudes tranquility and serenity.
The new brand image not only helped Clínica de la Isla establish a distinct identity within the dental industry but also resonated deeply with its target audience. The avant-garde and elegant representation effectively positioned the clinic as a modern and reliable choice for periodontics and implantology. The incorporation of cutting-edge technology and a refined gray color palette further underscored their unwavering commitment to wisdom, knowledge, and serenity.
The transformation inspired the team and revitalized the work environment, fostering increased productivity and a renewed sense of purpose. Additionally, the clinic embarked on a new communication strategy that anticipated the future of Clínica de la Isla. The outcomes surpassed expectations, resulting in heightened.
